Veganville, a new 3-part documentary series for the BBC, follows the antics of a group of dedicated vegans who temporarily set up home in a town in Wales. The five strangers have three weeks to spread their message and introduce as many people as possible to their Vegan way of life. Although they all share the same beliefs, the group come from different backgrounds with different ideas on how to spread the message, and pressures soon mount.

They’re immersing themselves in Merthyr Tydfil, a town surrounded by farming land with six meat handling businesses in a 30 mile radius. It’s an old mining town with a strong sense of community and a new image as Wales’ start-up capital. It’s had a 70% rise in the number of under-35’s starting new businesses in the past decade so with almost half of the UK’s Vegans reported to be aged between 18 and 24, it should be easy. But as they get to know the town, it seems that turning Merthyr Tydfil Vegan may not be quite so straight forward and the vegans, and their beliefs, are put to the test.

Have the Vegans bitten off more than they can chew?