Andrea Jackson is a formats specialist and entrepreneur. Cutting her teeth at formats pioneer Action Time, she went on to set up the international format production business at Mentorn Barraclough Carey, building the Robot Wars brand into a global hit.
Andrea went on to launch indie Zeal Entertainment and built Pepsi Chart Show and The Singing Bee into globally successful format brands. Andrea sold Zeal Entertainment to DRG and was appointed Managing Director Formats & Acquisitions, responsible for international production of The Farm, Don’t Tell the Bride, 15 to 1 and Doc Martin.
In 2015, Andrea decided it was time to use her experience, contacts and vision to build her own business and launched Magnify Media moving formats like Rescue Dog to Super Dog, Fittest Family, Doctors Vs Internet into production around the globe.
Plimsoll acquired a minority stake in Magnify in 2016 and fully acquired the company in 2020. Andrea’s Exec Producer credits for Plimsoll include Ainsley’s National Trust Cook Off and SHARK! Celebrity Infested Waters.